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The Sustainability Track

In the Sustainability track, participants will work towards developing innovative solutions that promote sustainable development and create positive environmental and social impact in the UAE

Registrations are shut.

Sustainability Challenge #1

Green Circle



Challenge Mission:

The UAE is among the highest consumers of water and energy per capita due to the following reasons:

  • Extreme Climate: The UAE's arid desert climate with high temperatures and low precipitation necessitates significant water usage for cooling, agriculture, and other essential needs.
  • Population Growth and Urbanization: The UAE has experienced rapid population growth, particularly in urban centers like Dubai and Abu Dhabi. This has led to increased demand for water and energy to support the expanding population and infrastructure.
  • Economic Growth and Industrialization: The UAE's economic growth and industrial development have driven up energy consumption, especially in energy-intensive sectors such as manufacturing and construction.
  • Desalination: The country relies heavily on desalination to meet its freshwater needs due to limited natural freshwater resources. Desalination is energy-intensive and contributes to the high per capita energy consumption.

The UAE has demonstrated a strong commitment to sustainability and is actively working towards reducing its environmental impact.

The aim of this challenge is to combine technological innovations and behavioral changes, and thus create an effective campaign to help alleviate these causes. The first step is awareness regarding the problem, the second is engaging the wider community.

The Challenger



  • Cash Prizes Upto AED 1,000
  • Probable execution of Idea with relevant authorities

The Mega Challengers

Phoenix Global & MS Consulting

are the official sponsors of the Sustainability track

The Challenge:

Design an end-to-end sustainability initiative that engages & rewards people to be more mindful of their water & energy consumption

Submission Method:

  • Shortlist : Participants must submit a 3 minute video with a pitch deck
  • Finale : In-person pitch with ready app prototype

What the video & pitch deck must have:

  • Clear understanding of the the selected cause/reason
  • A creative public awareness campaign idea
  • An App prototype that can incentivize participants for adopting to the campaign
  • Expected Results from the campaign
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If You're applying as an Single Individual

  • If you're registering as an single individual, you are encouraged to form your own team during the duration of MIC of not less than 2 people by taking advantage of the networking events & the Discord community

If You're applying as an existing startup, SME or Team

  • All participants must be above 15 years of age
  • All participants must be residing in the MENA region and should be willing to travel to the UAE if shortlisted.
  • If your team is selected in the shortlist to pitch, you must be physically present at the venue

Application Criteria

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Who can participate in the Maverick Innovation Challenge?

Web Develop

Software Developers

Do you have experience in developing mind-blowing technology? Challenge your limits and explore your skill level!

Individual Innovators

Solo Creatives, Innovators, the round pegs in square holes - join a team or make one. Challenges are more fun together.

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Have an existing solution that will solve the challenge? Show us what you've got!


Creativity >>> everything else. Keep those books aside, and put your skills to the test in real life.

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Phoenix Global is an award-winning international consulting firm which works with public and private sector clients globally to identify gaps in performance, formulate and implement strategies for growth, recovery & resiliency, market expansion, and business model innovation, by providing expert consulting and training, which includes but is not limited to the following areas of expertise:

  • Technology/AI/Generative AI Integration, Strategy and Training
  • Multi-sector AI Training and Curriculum Development to Upskill and Reskill Teams
  • Blockchain Integration
  • Media Management, Engagement Strategy & Public Relations
  • Business Revitalization and Brand Management
  • EST & Sustainability Models
  • Management & Leadership Training
  • Entrepreneur & Small Business Consulting
  • Business Contingency & Risk Management Plans
  • Agriculture, Agritech and Food Security
  • Defense, Security & Cybersecurity
  • Transportation Infrastructure Optimization
  • Capital Project Management
  • Entertainment, Media and Sports Consulting


MS Consulting is a leading management and sustainability consulting firm based in Dubai, United Arab Emirates. Committed to driving sustainable success, we offer innovative solutions that integrate sustainability and ESG (Environmental, Social, and Governance) into every industry and sector, bolstering our dedication to helping clients construct strategies that align their environmental, social, and governance actions with their core values, mission, and goals. Our team of dedicated experts works closely with clients, guiding them on their sustainability journey, and helping them thrive in today's dynamic and competitive landscape. With a focus on delivering measurable results and lasting positive impact, MS Consulting is your trusted partner in creating a sustainable future for your organization and the world.

Workshops & networking

JULY - AUG 2023

Challenge Announcement

27th July 2023

Shortlist Announcement

23rd Aug 2023

The Timeline

Important details & dates to remember.

Applications close

21st Aug 2023

Pitch Day

25th Aug 2023

All Challenges are announced on the 27th of July 2023, and participants who have pre-registered will be added to a discord community to form their teams and network with other participants.

All registered participants get first access to the workshops & training which will be held in in-person in Dubai & Abu Dhabi, or online. These workshops enable you to get trained in complex systems by experts

All registrations & applications will close on the 21st Aug 2023. Participants have to submit their solutions in the shortlist format mentioned in each challenge. No solutions will be accepted post this date.

The submitted challenges go to the Challengers for shortlisting and the shortlist is announced on 23rd August. The shortlisted candidates must then prepare their Finale submissions as per the format mentioned in each challenge

The Pitch Day will be held in-person at Emirates Towers, Dubai. All Finalists are expected to prepare the finale presentations in the format as per their challenge.

There will only be 1 winner per track.

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EMail : with the subject line: "Sustainability Challenge"


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The maverick innovation challenge is organised by Kregzo Ventures